Do you know what makes a good post?
What is it that makes you stick around and read a post?
What makes you head for the exit door upon arrival?
Can you put your finger on it, or is it just some vague ambiguous feeling? Your gut just says H-to-the-no! This isn’t happening today!
Are you even still here, or was that too many questions for you?
Reel them in
How do you get them to click to read your post in the first place? Headlines baby! I’ve done a whole post about this, so there’s no need to revisit this in great detail.
What do you see?
I love a good picture. I purposely pepper my posts with a plethora of pictures.
Yes, I just wrote that sentence.
I follow a formula for my pictures, for the most part. I put a half-width photo at the top right to draw your eye in. It says, look, there’s a pretty picture. Isn’t that appealing? Keep reading. At least, I hope that’s what it says.
Then, as I want to highlight a point I add a picture. Different subjects, topics, key points, etc. I want to draw your eye down more — to keep scrolling and not clicking out.
Readers have told me they like my photos. I am sure there are people out there that may think I use too many photos. While I would like to appease all my readers, I write the way I like to read.
I want pictures, I want graphs, and interesting things to break up the text so that I am #1 not overwhelmed with words, #2 don’t lose focus, #3 don’t get bored.
Sometimes I skim before I commit to reading. I”ll stop at the pictures. If the picture really stands out to me I’ll go back and read the text surrounding it. Then, I may go back and read the parts that I glossed over.
How do you maintain their attention?
Many readers are easily distracted. I’m sure we are all in the I’m-too-busy-to-breathe boat. We don’t have time to read boring content. We may think that story of our car tires is the most interesting thing we’ve ever heard, but most may not.
How do you keep it interesting? Break up your content with Subheadings.
Subheadings guide the content, they let the reader know what’s going on. It makes the article more skim-able, but you don’t want it to be too skim-able.
Photo source: Gareth Weeks
I just read a post that changed my life. Well, sort of. It at least helped me create better subheadings. I just read this last week, so don’t start clicking back and judging. I’m still figuring out how to do these.
http://bit.ly/1376qjr — 3 Subhead Blunders That are Making Readers Bounce From Your Blog
Wait, there’s more!
When I transcribe (live closed captioning) for my university students I break up what the professor is saying into manageable paragraphs. Out go the rules for regular writing where each paragraph is one topic. No, you break those puppies up!
Where there’s a pause in thought you hit enter twice and start writing again. It’s easier on the eyes and the brain. It gives them both a break.
What do they do now?
What do you want your readers to do? Insert a good ole Call to Action!
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Here’s a fabulous infographic that Derek Halpurn from Social Triggers created that says it all.
Good stuff huh?
In the following weeks I’ll break each topic down even further. Why? Because getting down to the nitty gritty is fun! What’s the point of me saying to do this and this if I don’t tell you how to do it. I’m by no means the end all be all blogger. Ha! I do love to research and I want to share with you what I’ve learned. Then I want to hear what y’all have to say about it!
The 5 Laws
- Manageable paragraphs
- Call to Action
Do you agree with these 5 laws? Did I miss one?
Just because I love y’all I made a fun checklist!
Gifs courtesy: reactiongifs.com